AVON Products Case Study

AVON Products Case Study Should Top Management at AVON explicitly shape and change the culture of its organisation? Should Kroft, Woodbury, Jung or Gold has hopes of Succeeding Perrin, what should they do to develop their competencies and managerial leadership further so that the AVON board would look at them, and conclude that they have been there, and they have done that? Identify the problems and issues at AVON, and suggest ideas how the company could gain the competitive advantage in the global trade. Date of Submission : 02/10/2010 Table of Contents Table of Contents 2 Answer to Question 1: 1 Answer to Question 2: 5 Answer to Question 3: 7 REFERENCES: 9 CITATIONS: 9 Answer to Question 1: Yes, the AVON top management should explicitly continue to shape and change the culture within the organization. Based on our study, we found some issues faced by AVON Company as the following: AVON Managers are lack of sensitivity and slow response to the external environment change. In example: AVON managers were slow to realize that the influx of women in to corporate America had important consequences for home-based cosmetic sales. Resulted profitability slumped in 1980s. Poor financial performance at AVON has signalled the company for a need to become more responsive to a changing consumer market. Some unnecessary internal activities such like company session tickets for the Knicks and Yankees in the pass has also factored unnecessary cost to company. Those activities were scrapped later. As stated in the case study. Multiculturalism is the main challenge to the company as vital element in meeting customer demand and gaining competitive advantage. Those issues had badly contributed to AVON corporate culture and created impact for company performance in the pass. Definition of Corporate culture: So what is the definition of Corporate Culture? The definitions for corporate culture are numerous and are being refined and added to every day. The general academic view is that it is the shared, beliefs, assumptions, values, rules and norms the members of a collective such as a corporation or department hold. While this is perfectly acceptable we prefer to take the view expressed by Marvin Bower of McKinsey who said corporate culture is the way we do things around here. There are more sophisticated and certainly convoluted definitions for corporate culture but it is succinct and provides a good starting point for those who are new to corporate culture. Source: Corporate Culture, nd. Dudley Consulting, Inc. [Online] Available at: [Accessed 30 September 2010] Its difficult to change AVONs culture, the way we do things around here does not practice a positive corporate culture this is due to wrong believes, value and rules applied to the company culture. They dont lead by good examples and good leadership. But AVON has done it and turns those wrong doing to a positive culture started 1990s, as following: AVON start creates leadership campaigns such as sending middle managers for leadership development training. The entire management team participated in awareness training by leading diversity consultants. Management launch multicultural planning research project to evaluated company policies and practices regarding promotion. Indentify potential barriers to the advancement of women and minorities. Set up a task force across corporate head quarters multiple profit centres with more than 100 employees. Company has developed goals. To continue built a positive corporate culture, AVON shall consider below suggestions which is not practice from above example that AVON have done : Stories. A group packages up its culture into stories which are frequently told and re-told, and which typify the values of the group eg the time we all stayed late on Xmas Eve to get the last orders finished and then has an impromptu party at the local. Heroes. Individuals who typify to an extreme the values of the group. Symbols. These may be staff mottoes, the corporate mission statement or anything that symbolises the core values. Rites. These are specific occasions, such as the annual office party, when the core values are publicly displayed. Formal award ceremonies are another example. These are especially important for enculturing new staff. Rituals. This means a standard pattern of behaviour at a specific occasion, such as the office party if things are always done in a particular pattern. Courses. Attending in-house courses is an important way of team-building and communicating the core values. Cultural Networks. This means the informal contacts between employees where they reinforce core values, especially by passing them from older to younger group members. Source: organisation building a positive corporate culture, nd. tutor2u. [Online] Available at: [Accessed 30 September 2010] With above ideas to shape the company culture, AVON is likely achieve the following advantages of Strong Corporate Culture A common interpretation of the Instruction, so work is done to a similar standard and in a similar manner. Increase employee loyalty, and avoid expenses of employee turnover. Increase productivity of the company. Increase the Management control. Answer to Question 2: Before we jump to the point for discussing who shall be taking over AVON dealership there are something more vital to discuss first. Definition of Leadership : Good leaders are made not born. If you have the desire and willpower, you can become an effective leader. Good leaders develop through a never ending process of self-study, education, training, and experience (Jago, 1982) A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. Source: Leadership, Susan Ward, About.com Guide. [Online] Available at: [Accessed 30 September 2010] Leaders carry out this process by applying their leadership knowledge and skills. This is called Process Leadership (Jago, 1982). However, we know that we have traits that can influence our actions. This is called Trait Leadership (Jago, 1982) Leadership is simply showed by good example, lead people to right things and do things right. A good leadership can groom another good leader. However, AVON does not groom any successful leader by any mentor. It caused AVON suffered many years. Until the company decided to source another leader who is experienced as chief executive in another global company. It had shown that company direction is to hire another guru to be the mentor and lead existing executive which hope to groom them in future. Definition of competencies: A competency is a skill, ability, or knowledge set that can be taught or developed. All competencies have indicators that allow them to be observed and measured. A leadership competency model is a group of competencies linked to leadership excellence in a specific organization. A leadership competency model supports the organizations vision and strategy by providing a framework by which the organization can select, develop, and evaluate leaders. Source: Joaquin Roca, 2009. What Is a Leadership Competency and How Do I Create a Competency Model? [Online] Place: USA/ Human resources and labour relations community. Available at: [Accessed 30 September 2010] A successful company should have a good leader with good leadership and competencies. In AVON, one of the main issues that that are facing is most of them are not processing comprehensive leadership and appropriate core competencies. A core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set. Source: Rafael Gutierrez, 2003. Core Competency. [Online] Available at: [Accessed 30 September 2010] Base on the AVON case study, should Susan Kropf to be the next leader of AVON, she not only needs to process a good operation and global marketing core competency skill which she already has. But also develop the following core competencies: Financial and Administrative skill which Edwina Woodbury has. To able to sustain company financial health growth. Crisis management and cost cutting skill from Christina Gold. Answer to Question 3: The main issue of AVON is due the lack of competitive advantage in global trade. Should AVON, like to gain a better business position, they should focus on building up the Completive Advantage in the globalisation era. Definition of Global Trade: Also refer to Globalisation. As economies become more connected to other economies, they have increased opportunity but also increased competition. Source: globalization, nd. Investorwords. [online] Available at: [Accessed 30 September 2010] Globalisation describes a process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. The term is sometimes used to refer specifically to economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. Source: Bhagwati, Jagdish (2004). In Defense of Globalization. Oxford, New York: Oxford University Press. Definition of Competitive Advantage: The Competitive Advantage is the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45) In VAON, they do not gain a Cost Advantage simply because their internal cost is high, unnecessary expenses such like New York City Ballet and the New York Philharmonic session ticket. They also not leverage the advantage of internet technology and still relay on Door-to-Door selling approach. They also do not seem to have differentiation advantage within the company. AVON should consider taking below steps to gain Competitive Advantage in the Global Trade: Cost leadership Is there any way to make cost advantage among all the competitors in this borderless era? They can move the production line move to a country to provide lower cost of production. Or leverage Technology advantage such like internet to cut the advertisement cost or agent cost? Like Dell has been very successful on its direct model to outreach consumers using the internet order system. Differentiation How to make AVON product unique from other product? AVON can consider using product development strategy to improve product packaging to maintain the market awareness. Focus AVON should avoid participate in all product range. And focus on niche product that they are good with. And become the leader of that particular area/product.

A Sense Of Life Satisfaction Health And Social Care Essay

The survey of quality of life, self directed larning and issues of psychological, physical, societal and economic position in older grownups have been of import countries of research over the past few decennaries ( Maddox and Wiley, 1996 ) . Such researches have led to the development of schemes to maximise capacity and potency to cover with the jobs and procedures associated with ripening. At the same clip surveies of relationship between ego directed acquisition and geriatrics have been fuelled. Development of graduated tables like Self-Directed Learning Readiness Scale – SDLRS ( Guglielmino, 1997 ) which aim to measure the preparedness of a individual to self-learn hold well increased the attending in the field of gerontology instruction literature. Surveies by Hassan ( 1991 ) and McCoy ( 1992 ) reflect straight relative relationship between grownup ‘s age and impulse to command learning.A However, for the older grownups there have been no published histories to echo the comparing between the tonss of SDLRS and quality of life. Though Dowden ( 2008 ) laid down that larning attempts consequence in improved life quality, it is now of import to find relationship between steps of life quality and preparedness for autonomous acquisition. Therefore, the focal point of the paper would be to analyze such relationships.AProblem StatementAThe present probe is based on a double job as evident from the debut and subsequently supported by the reappraisal of literature. The job countries are listed below. Some older grownups through ego directed learning overcome hurdlings to keep their province of good being, while most other older grownups find themselves awkward to keep this province. Better apprehension of why merely a few older grownups opt for autonomous acquisition to fulfill their intrinsic demands. A Measures of quality of life and leaning to larn vary well among the old aged grownups and these discrepancies form the evidences of the job countries under survey. Validating a nexus between willingness on autonomous acquisition and life quality can so put down the foundations of utilizing self directed acquisition as a scheme to keep high province of good being in older grownups.APurpose/ObjectivesAThis paper will specifically concentrate on two wide aims based on the job countries. Furthermore, since, non much has been published about grownup ‘s ego directed acquisition, hence, the research intent will be completed by a 3rd aim. To find and analyze the assorted considerations and methods in analyzing autonomous acquisition. To analyze the relationship between avidity for acquisition and quality of life in older grownups. To analyze the relationship between older grownup ‘s demographic variables and extent of autonomous acquisition preparedness.HypothesissA The undermentioned hypotheses were constituted to steer the analysis of informations. There is a positive relationship between avidity for acquisition and quality of life. There is a important difference in autonomous acquisition preparedness and quality of life of institutionalised topics and community based sample. There is a important relationship between older grownup ‘s demographic variables and extent of autonomous acquisition preparedness.Definition of Key FootingsAQuality of Life – The World Health Organization defines Quality of life as â€Å" an person ‘s perceptual experience of their place in life in the context of the civilization and value systems in which they live and in relation to their ends, outlooks, criterions and concerns. It is a wide ranging construct affected in a complex manner by the individual ‘s physical wellness, psychological province, personal beliefs, societal relationships and their relationship to salient characteristics of their environment † ( Oort, 2005 ) . Older AdultA – for the intent of the survey, any individual above the age of 60 old ages is defined as an older grownup.AReappraisal of LiteratureA A Campbell ( 1991 ) stated that quality of life is a obscure term and can non be explained by a individual precise definition. While Kalish ( 1995 ) discussed four important constructs of quality of life in relation to geriatrics: A sense of life satisfaction at the present age A socially acknowledged manner of life for the senior citizens. A sense of felicity with one ‘s activities and societal position. Care of desirable activities of mid-life. ( p.60 )AA This reflects a important relationship between geriatrics and quality of life where quality of life is viewed as a â€Å" major constituent † of successful ripening ( Leonard, 1982 ) . Later, Larson ( 1998 ) associated successful aging with province of wellbeing and stated that the latter is a â€Å" positive emotionalism experienced by older individuals. † ( 1998, p. 109 ) . Therefore, quality of life can be viewed as one ‘s sense of psychosocial wellbeing. A Subsequently, to make off with the restrictions of unidimensional graduated tables of quality of life and the multidimensional Quaity of Life Index A -QLIA ( Neugarten, et Al. 1961 ) , Salamon and Conte ( 1991 ) published a new step of quality of life. An Indian version of the same viz. â€Å" Scale K – Quality of Life inA the Aged † ( SKQLE ) contains 25items in five long Likert subscales viz. , â€Å" positive ego construct † , â€Å" positive affectivity † , â€Å" prosecuting a meaningful life † , â€Å" conformance in achieved and desired ends † and â€Å" control over learning activities † and 15 points in three short subscales viz. , â€Å" societal interactions † , â€Å" physiological and psychosocial wellness † and â€Å" economic stableness † . ( Khullar and Rai, 2009 ) For the intent of the present survey SKQLE was employed for two grounds. It was standardised on the population under survey i.e. in the Indian context The factors of the graduated table can be linked to geriatric instruction literature and/or preparedness for ego directed acquisition. In the undermentioned subdivisions, the SKQLE, proposed for informations aggregation in this survey, is discussed in item. In 1971, Tough categorized the attacks to analyze self directed larning phenomena for older grownups as learning undertakings ( Tough, 1971 ) . Later it was categorized as qualitative or autonomous preparedness ( Passmore, 1986 ) . Evidence based research findings reflected a wide scope of parametric quantities like psychosocial factors significantly correlate with ego directed learning preparedness. Based on the debut, besides the survey of quality of life of older people in context to residential scene is basically relevant. Findingss suggest that quality of life is significantly better in community sample than in a sample from institutionalised and long term attention puting ( Wolk and Telleen, 1999 ) . Furthermore, they published that the degree of quality is determined by other correlatives of the residential scene of the older grownups.MethodologyThis subdivision includes a elaborate treatment on the methodological analysis proposed for intent of the present research.Research DesignAAn Ex station facto research design has been used for the present survey. A The survey will therefore affect informations aggregation on the two aforementioned variables and any differences determined will reflect the fluctuation of consequences in rating attempts in conformity to self directed larning preparedness tonss, gender, residential scenes, age, and quality of life tonss without any use from the research worker ‘s terminal.LocationA The research is conceptualized maintaining in head the population of old aged grownups in India. However, with respect to the fluctuations in socioeconomic position and other demographic elements, it is necessary to specify the survey scene. The survey, therefore, includes older grownups populating in two scenes. One, elderly in place scenes in Gomti Nagar, Lucknow, who require minimum support and receive attention and other in senior citizen ‘s Grih Seva Sansthan, Lucknow, who do non necessitate twenty-four hours attention and are largely retired and self prolonging citizens. This puting facilitates placing the two groups mentioned in the proposed survey and besides aids in informations aggregation.Population and Sampling PlanTo reflect upon the population, it was determined that 284 people of 60 old ages of age or older live in place scenes while 366 reside in the Grih Seva Sansthan ( institutionalised scene ) . A From both scenes, a entire random sample of 200 people will be drawn utilizing a random tabular array. The sample shall represent 100 people from each scene. This sample will guarantee a normal distribution of tonss in SKQLE and SDLRS because of a satisfactory cross subdivision of topics in footings of age, gender, socio-economic position and residential scenes. The information therefore obtained will assist statistical comparings for the declared hypotheses.AData Collection ProceduresTo mensurate an independent variable, a dependent variable and other moderator variables two instruments shall been employed in the proposed survey. The graduated tables shall be distributed personally by the research worker and the location helper. Explanations shall be provided to those necessitating farther elucidations on the signifier. After a hebdomad ‘s clip, the research worker and location helper shall roll up the signifiers from the sample and thank them for their co-operation.AIndependent VariableA – The independent variable under survey is the Quality of Life, which shall be measured utilizing the Scale K of Quality of Life in Elderly ( SKQLE ) . Dependent VariableA – Readiness for ego directed acquisition is the dependent variable in the proposed survey. Moderating VariablesA -A The present research includes three moderator variables- residential scene, gender and age.ToolsScale K – Quality of Life inA the Aged † ( SKQLE ) has been developed by Khullar and Rai ( 2009 ) . It is a self study stock list incorporating 43 points out of which 40 points are divided into short and long graduated tables, all concentrating on measuring of quality of life, as mentioned in the reappraisal of literature. The other three points assess the moderating variables. The manual shows the internal dependability coefficient of the graduated table as 0.93 while the trial retest dependability coefficient is 0.84. There is no reference the cogency of the graduated table. Give this restriction, SKQLE is still widely accepted owing to its high dependability coefficient and possible attack to mensurate the variables of quality of life. The Hindi interlingual rendition of Self Directed Learning Readiness Scale ( SDLRS ) has been employed in the proposed survey to mensurate the dependent variable. Guglielmino ( 1997 ) developed this graduated table to measure the perceptual experiences of the topics about the extent to which they possess attributes indispensable for ego directed acquisition. It is a 58-item Likert graduated table, with a reported dependability coefficient of.87 and a high internal and prognostic cogency.Datas AnalysisAFor the intent of analysis of informations, the hypotheses are shown in void signifier and different methods of analysis are proposed. There is no important relationship between avidity for acquisition and quality of life. There is no important difference in autonomous acquisition preparedness and quality of life of institutionalised topics and community based sample. There is no important difference in autonomous acquisition preparedness and quality of life in males and females. There is no important difference in autonomous acquisition preparedness and quality of life based on age. A The first hypothesis will be tested with a Pearson correlativity coefficient. The 2nd and 3rd hypotheses will be tested by chi-square, and 4th by t-test at.05 degree of significance. A corporate proving shall follow utilizing Analysis Of Variance ( ANOVA )ASignificance of the surveyThere have been extended surveies on the variables of quality of life and leaning for autonomous acquisition. But there have been no important surveies that have studied the two together and reported it in the context of older people. The research therefore proposed is important to set up a relationship between the two variables taking into history the extent to which the demographic variables act upon the preparedness for larning. It shall besides spread out the cognition base in context of older grownups as possible scholars. Schemes can be founded on its consequences to magnify the potency of older people to cover efficaciously with the jobs of old age and bettering quality of life.ARestrictionsAOwing to the heterogeneousness of the older population, certain sections might be overlooked or can non be included hence, the generalizability of the consequences of the survey remains geographically limited. The independent and dependent variable are non concrete concepts but subjective perceptual experiences about one ‘s accomplishments to add value to life, therefore the consequences of the survey may be affected by dysfunctional beliefs about oneself. In absence of information about the cogency of SKQLE, the survey faces a restriction of formalizing what the tool purports to mensurate. Though at that place in information about high dependability of the tool, merely future researches with other sample and tools may steer better cognition of the constructs being studied in the proposed research.

Physics Of Light And Light - 1182 Words

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Finishing My Education Debt Free - 1047 Words

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